IzyBeats
Debut Album - Edgehill
BIO
Andron Cross, commonly known as IzyBeats, is a Grammy Award-winning Jamaican music producer, songwriter and artist. IzyBeats is renowned for his work with international artists like Koffee, Jorja Smith, Burna Boy, Masego, Alicia Keys and more. His infectious “Yo Izy, Are You Kidding Me?!” tag can be heard at the top of dancehall, R&B, afrobeat, hip-hop and reggae hits across the world, including Koffee’s 2018 breakout hit “Toast,” as well as “W,” from the Grammy-Award winning debut EP Rapture.
Following the record’s success, IzyBeats produced the chart-topping single “Be Honest,” from Jorja Smith and Burna Boy, in 2019. His most recent 2022 nomination was for his work on Masego’s “Studying Abroad: Extended Stay,” which was nominated in the Best Progressive R&B Album category. IzyBeats joined the roster of international music group Creative Titans in 2017, and is gearing up to drop his debut album in 2022 alongside Believe.
Timeline
11 Nov - 'Up Deh' ft. Konshens
2 June - 'Tu' ft. Manuel Turizo & Stefflon Don
17 July - 'Tipsy' ft. Masego
4 August - 'Low For Me' ft. Oxlade + 'Edgehill' project release
Features
Konshens, Stefflon Don, Manuel Turizo, Masego, Oxlade, Protoje, Late Night Jiggy, Dakota & Stonebwoy, Toian, Modesty, Kaylan Arnold and David Lyn
Combined Spotify Monthly Listeners: 55.5 million
'Up Deh' ft Konshens
On 'Up Deh' Izy has teamed up with fellow Jamaican Konshens to make an infectious track capturing both Izy's and Konshens' heritages but with nods to Izy's newer sonic influences that he found when he travelled the globe. The track is accompanied by a great music video which features both artists and was shot in Jamaica earlier this year. The video will be premiered on Konshens' Youtube channel to his 1m+ subscribers.
Teams
PR - The LargeUp Agency
Radio - Concord (US)
Radio - Mel Ruder (UK)
Confirmed Features
Billboard
Miami Heralds
Konshens
Spotify Monthly Listeners: 1.5 million
Instagram Followers: 1.3 million
TikTok Followers: 10k
'Tu' ft Stefflon Don x Manuel Turizo
'Tu' is a powerful and catchy track which is set for global success. With a Grammy award winning producer in Izy, and global stars Manuel Turizo and Stefflon Don, the track has no ceiling. At the time of writing, Manuel Turizo is in the top 60 streamed artists in the World on Spotify, with 13m followers on Instagram and 5m followers on TikTok. Steff London is a global icon spanning across Rap, Dancehall, Afrobeats and Pop with 3.5m followers on Instagram and 2m on TikTok. The all-star line up is set to release a hit and together they shot the video between Columbia and Jamaica.
Teams
US: PR - Creative Titans / Radio - Concord
UK: PR - Creative Titans / Radio - Mel Ruder
LATM - TBC
Stefflon Don
Spotify Monthly Listeners: 5 million
Instagram Followers: 3.5 million
TikTok Followers: 1.8 million
Manuel Turizo
Spotify Monthly Listeners: 32 million
Instagram Followers: 12.7 million
TikTok Followers: 4.5 million
'Tu' - Rollout Strategy
29th May Announcement
30th May Tease
2nd June Release
(Click to Watch)
(Click to Watch)
(Click to Listen)
'Tu' - Rollout Strategy Continued...
2nd June-9th June
Taxis & Digital Vans promoting 'Tu' in Bogota & Medellin
2nd June- 16th June
20k LATAM Influencer Campaign
2nd June- 8th June
Columbian Promo run with Manuel Turizo
9th June
'Tu' - Official Music Video Release
9th June
Spatial Audio Delivery
2nd June- 16th June
Youtube Video Playlisting Campaign
June TBC
Izy to Host Bresh event in Miami
2nd June- 23rd June
20K Paid Media campaign Spotify Marquee, Youtube
2nd June- 2nd September
LATAM Press Team on Board
Short Form Series - #beatsonaboat
IzyBeats has started a series on Instagram and Tiktok where he takes his boat out in Miami and produces tracks with his favourite artists and collaborators. He will continue to do this series a few times a month and you may see your favourite artists making a track on a boat via Izy's socials in the future. Stay tuned.
Paid Media
We will be running ads, both in-feed as well as in-stream to generate engagement and views on all official music videos. We will spend around £5000 per video.
We will be running a campaign around Instagram promoting the singles on Feed, Stories and Reels using both engagement and traffic objectives. We will spend a round £3500 per single.
We will be running a mix of Spark ads and regular in-feed video ads with a video views objective around each single. We will spend around £3500 per single.
Seeing as we have great primary artist audiences to tap into here, we will be running big Marquee campaigns around every single to tap into new audiences for Izy. We will be spending around £3000 per release here depending on the estimates and inventory available.
Key Territories
US
UK
France
Latin America
Benelux
Caribbean
Nigeria
Ghana